The makeup industry is rapidly growing every year and it’s become a massive industry as of late. There are many factors that led to this dramatic growth over the years and some of them would shock you. There’s the advent of technology and the proliferation of small businesses that contribute to the sheer size of the industry as a whole.
One very large point of comparison as to why the industry is so much larger now is that there are just so many different options for the brand of products as well as the massive variety of the products themselves that you have to choose from. It’s become a bit easier to start your own product line in the modern world and it’s not to say that handling is a business is any easier but rather the size of the market is so vast that as long as you put the time in to develop your brand and of course have a product of decent quality then you should be able to find a moderate amount of success. That market has never been easier to access however since with online shopping virtually any product is available to you at the touch of a button and delivered right to your doorstep.
Social media is one the many different reasons for the expansions of the makeup industry. The existence of media sensations and beauty gurus advertising the products that they use and in some cases their own products that they produce themselves make for pretty good advertising. It’s not that people don’t know how to think for themselves but more that they trust these personalities and of course their opinions. These trends mentioned aren’t limited to women anymore either, there’s nothing strange about it that with the modern obsession with your physical appearance that men are getting in on the party. The makeup industry’s market would theoretically be double the demographic if we include men. Honestly products like fixateur de maquillage are starting to reach the male demographic as well. The makeup industry’s huge and it’s only going to get bigger as time passes.