During economic downturn there always one thing that you can count on happening – everyday people are going to be spending less online and on the high street. It is something that is unavoidable.
Despite this, do you find it hard to believe that the makeup and skincare industry saw no such decline during the latest economic downturn suffered globally?
It might be hard to believe at first, but the more you look at it the more believable it becomes.
Fashion and beauty isn’t really something where you can hit pause. The pressure to ‘have the look’ and be cool and popular is higher than ever before and still rising.
Finally, a good portion of the makeup, skincare and fashion industry is made up by young/teenage buyers. These are people who are almost unaffected by economic downturns. They receive the pocket money, or there small wages for part time work, and they spend it how they please.
They do not have to worry about losing large sums of money due to the depreciation in value of stocks or bonds because they simply do not have any.
Skincare, and industry that could be argued has a mature majority is also surprisingly resistant to market crashes. People need to keep up appearances after all!
One such form of skincare products that seems to be going from strength to strength at the moment is anti-aging serums, or in particular, under eye serum. These guys are selling better than ever, and the reason doesn’t seem to be blatantly obvious.
One theory is that we’re all getting less sleep than we were ten to fifteen years ago. A lack of sleep and often does have a negative effect on the appearance of bags and lines under your eyes. Serums offer a fantastic cheap and easy way to combat this, which I think explains their current popularity.
It seems as if their popularity won’t be slowing down anytime soon, as long as this digital age reigns and we continue to get insufficient sleep each night. Let’s hope it will change in time!