As we all know backlinks are the backbone from the beginning of search engine optimization (SEO) for a website. If you’re managing strong inbound links to your website, it means that you do not only get a better position in search results by certain targeting keywords but strong domain authority. Are you following the right strategies to build links? If you’re not then you’re waiting to negatively affect your SEO efforts. Are you not aware of the right ways to build links? Here we’ve covered the most effective link-building tips recommended by professional marketers.
Let’s take a look at what backlinks strategies are really working these days and how generating quality links provides the perfect SEO life to your website;
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How can you get others to connect to your site? Although knowing the exact algorithm that Google and other search engines use to qualify your content for SEO purposes is nearly impossible, there are several best practices that best-in-class site owners and administrators employ to improve their SEO ranks and earn legitimate backlinks to their websites.
To develop backlinks and expand your website’s internet exposure, use the following strategies and tricks.
Aside from obtaining new connections, it’s also worthwhile to invest time in determining whether your prior backlinks are broken or have vanished.
There are several reasons why your links may have vanished:
You’ll need to contact the site’s owners and ask for help to restore a broken backlink. Depending on the nature of the issue, you may request that they place your link on a different page if the old one was removed, restore the backlink if it was destroyed, or remove the link altogether.
It’s natural for people to click on images because they attract attention and take up space. This is why it’s worthwhile to create and promote visuals (infographics, graphics, product shots, cartoons, and so on) to gain more backlinks.
However, if you use images as backlinks, make sure the link goes to the larger page where the image is located, not to the image directory. Links to image directories (ending in.gif,.png,.jpg, etc.) are dead ends, and any traffic that travels there is wasted.
Set up filters in your SEO tool to examine if any target URLs contain image formats to see if any of your backlinks point to picture directories.
When looking for picture directories, there are a few things to keep in mind.
If you identify any, contact the site owner and request that the link be replaced with one that points to the image page. They should be linking to the proper place if you allow them to include your image on their site.
You may even use the Google images search option to see whether your images are being used elsewhere. You can ask them to add a link if the site is legitimate and you’re okay with it staying there. (It’s worth asking them to take it down if it’s a shady site.)
Getting your product or service on “best of” lists is fantastic confirmation, but it also puts a link to your site on a relevant, reputable site.
Use a tool to analyze a competitor’s website for lists you might be a fit for, and pay special attention to the dofollow backlinks that contain phrases like “best” and “top.”
You can inquire about the procedure of being added to the list by contacting the writer or site owner. It’s sometimes sponsored placement, and other times it’s up to editorial judgment, but if you write a compelling blurb, they might include you to keep their content fresh.
See a few examples of the best list articles:
It’s common knowledge that getting backlinks from other websites is a great way to increase the traffic and authority of your website. But this doesn’t mean that you should start asking for links from all of the websites you come across, because getting links from low-quality sites can hurt your rankings or it’s not easy to convince someone to link back without any worth.
The best way to get backlinks from high-domain authority sites is by being quoted in other articles. If you’re interviewed as an expert in your field, this will increase your chances of getting quoted again because journalists want to get opinions from people like you for future articles.
One of the best ways to become a source for other publishers is to utilize your knowledge and unique data. You can become a source for other bloggers and journalists by providing them with quotes and information that they may not know about. This will give them the ability to write their article on the topic you have provided, while also giving your page an extra backlink from another website.
Check the number of backlinks on an article or a study report that hasn’t been updated in a long time. If the information is mentioned in a lot of publications, you’ve discovered a real gem.
You can simply make a better, more recent piece with more relevant information.
Once the content is up, you can contact bloggers or journalists who have linked to the previous version to inform them about the new version.
In most cases, you’ll see the effects of your outreach in the shape of backlinks or social media shares in a matter of days or weeks. However, there are other advantages to establishing that friendship in the first place. For example, you might end up working together on other initiatives that will help you expand your brand and visitors.
Content, in the form of blogs, articles, and web pages that is created for an identified target audience, is an integral part of Internet marketing. However, having a blog or other content that has not been updated for a long time can lead to a loss of search engine ranking and readership. You can read our article on how to update old content and provide steps for successfully implementing such changes into your content strategy.
Useful tools and templates can go a long way in marketing your business. Everyone engages with calculators and templates, but they’re also great for improving search rankings and generating new leads.
Creating free resources, such as calculators or template generators, is a good way to get links and potentially generate new leads.
Here’s how to get started in a nutshell:
At VOCSO I am we’re using this tactic to generate backlinks and engage website visitors with such free resources. For an example check our recently launched free color palette generator tool.
The Ultimate Guide is a piece of information that aims to be the greatest and most thorough reference on a particular subject. It contains enough knowledge to eliminate the need to look up additional information on the issue.
Because they assist bloggers and journalists in referencing an idea they mention, these Ultimate Guides gain inbound hyperlinks.
If someone produces a post like “How to Get Started with SEO,” they can focus on a few suggestions and methods rather than teaching SEO in detail; instead, they can simply link to an SEO Ultimate Guide if their readers have additional questions.
An Ultimate Guide is not quite the same thing as creating a resource page on your site. Resource pages are often useful, but they’re different than Ultimate Guides because they don’t contain much information; rather, they list other places where people can find information. In contrast, an Ultimate Guide is a one-stop shop for all things related to a certain topic.
See more examples below:
Despite popular belief, directories are not extinct. In fact, they’re arguably one of the finest ways to boost your local SEO and make it easier for potential clients to find you.
Of course, not referring to spammy directories that exist just to generate links. These are more likely than anything else to degrade your SEO performance.
People utilize directories like Google My Business, Yelp, and TripAdvisor, so make sure you’re listed on them. Aside from these well-known directories, there is a slew of other general and specialist directories that can help you improve your rankings and traffic.
Local SEO for small businesses is more important than ever now that Google has become much more competitive in its quest to dominate the search engine industry. You just need to look at some best-practices tips for achieving a higher ranking on Google, including making an effort to focus on Local SEO as much as possible.
Getting quality backlinks to your website can be as simple as using link roundups and directories. If you’re unfamiliar with the term, link roundups are curated collections of the greatest material in a specific area. Because the main goal of these pages is to link out to other websites, this type of platform is great for anyone looking to build links.
To make use of these content platforms, start by looking for the finest web pages in your business that perform roundups. Roundups can be as simple as gift guides or as complex as a resource page for an educational (.edu) website. It’s time to pitch your content through a platform that would be a suitable fit for your content type once you’ve found one.
You’ll have successfully established a backlink if the website accepts to include your material in their link collection. Avoid contacting only one roundup list at a time. Instead, contact a number of different websites. After all, some people may accept while others decline, and it’s best to offer a variety of options.
Educational websites are recognized for having link roundup resource pages for their employees or students to visit, as previously indicated. .edu pages are seen as having some of the best relevance and quality for their users by Google. Obtaining a connection from one of these pages is good because it can significantly improve your rating in comparison to other websites. However, because instructional websites don’t just exist, this is a considerably more difficult process to achieve.
See a few examples of roundups articles below:
The Moving Man approach is a cutting-edge new way of obtaining high-quality backlinks from sites that are relevant to your sector or industry. It’s a term developed by Brian Dean of Backlinko, who is quickly establishing himself as a link-building specialist.
First and foremost, Google warns that almost all manually made connections are essentially designed to deceive search engines, therefore we shouldn’t do it. So no ads, no links on contribution pages, no bought links on social media sites, no intentional blog comments, and so forth.
That’s why the Moving Man Method is so clever: instead of developing fresh new material, you enhance existing content, then give webmasters the choice of whether or not to utilize your upgraded content in place of the present outdated website.
This means you’re obtaining relevant, editorial links that are completely untraceable — they don’t look like a guest post, and they’re typically on your own site.
The Moving Man idea is based on the fact that Google’s ranking engine rewards great sites with material that is relevant to your interests. While it may appear to be time-consuming at first, others have spent hundreds of hours attempting, with little success, to mimic the authentic results you may get.
It’s common knowledge that testimonials are an effective technique for driving conversions and generating trust. There are numerous statistics, case studies, and even movies available on the influence client testimonials may have on a company’s bottom line. As a result, individuals prefer to believe testimonials more than product or service descriptions most of the time. But, with that in mind, are testimonials beneficial to SEO? What effect do client testimonials have on the SEO of your website?
Testimonials can also be used as a marketing tool. Not merely to fill the space with some images – customer profile photos — or to establish authority, but also to improve SEO. If you are sharing your testimonials then it chance to link your website too. Most of the companies at website link along with testimonials and by giving your testimonials you can generate a backlink for your website. See how one of clients of VOCSO getting a baclink for his website by giving his valuable feedback to our work.
Read the experts tips on how to create backlinks for a website that really work. Tips include creating backlinks for a website by different methods strategically to earn new links.
Today, there’s very few to no shortcut in getting more inbound links besides actually having a content worth linking to. Most grey (and even more black)-hat link building tactics no longer work nowadays with the updates on Google algorithm. So, either aim to have the absolute best, most informative, and in-depth content of a certain topic, or approach the topic from a unique angle not explored by others. Both are, arguably, equally difficult nowadays but is definitely do-able with proper research and effort.
Consistency is also important. Focus on a topic, and develop quality content to target keywords surrounding the topic.
It’s no longer a secret that Google nowadays take account of the quality of backlinks over quantity. However, many SEO marketers still don’t realize that getting too many backlinks— even if it’s high quality— can be counterproductive and will flag Google to penalize your site. Remember that there are now billions of sites indexed by Google, and they simply don’t have time to review each site individually even if you get, say, 20 high-quality links with legal means. Google might instead suspect your site using grey-hat or black-hat tactics and penalize it.
So, it’s better to be safe than sorry. Aim for just 2 to 3 authoritative backlinks for each page per month. Build relationships with these high-quality sites so you’ll get more links from them in the long run (so Google will see these as natural links.)
Above, I have addressed how most grey-hat tactics simply no longer works nowadays, but one of the very few exceptions that still works today is social bookmarking and signals. This list by Search Engine Journal can help you in finding the right platform(s) for your social bookmarking efforts.
The idea is, while social shares are not accounted as “real” backlink (as confirmed by Google), by having more people aware of your content, there is a higher chance that some of them might give you those valuable links.
Similar to social bookmarking, being active on social media, and working with influencers can be very effective in spreading your content. Have a strong social media presence, build relationships and work with relevant influencers according to your niche. Create a short video about your content on social media (and link it to the actual content). The idea is to get as many people to consume your content, and get them to share it.
it is a nice way to start, especially if you are a newbie. Think about your friends, relatives, colleagues, partners, clients that have a blog or a site.
All you have to do is ask for a backlink. Ask for in-content links instead of links in the sidebar or footer.
Always be careful and make sure that the backlink comes from a website that is relevant to your niche. Otherwise, it will not have too much of an impact and may even be harmful.
You can write an email to approach relevant bloggers and content creators. Be honest and build relations with them, in this email you can say something like this..
Sample Email Template:
I saw that you have a great article on your blog on Topic “Digital Marketing”.
I just posted a very relevant and specific article on Topic “19 Expert Predictions on Digital Marketing Trends in 2019” on my blog, You can check out this article link.
I think your audience would love to read it.. Please feel free to add this link in your article.
Have a great day!
It is a perfect way for them to build customer trust. You can write a testimonials on specific services or products which you have used and how was your experience. Be transparent and write about your problems and solutions you got and how that product or service helped.
On the other hand, it’s a great opportunity for you to get a backlink and right traffic from that site and it usually has a much higher approval rate than your link request emails comparatively.
Always do very good research and write comprehensive article put lot of insights, write an interactive article like two people are talking build a conversation style.
Bring specific points what that every con connect with the flow of your article. Don’t forget to introduce yourself and while addressing topic and bring your unique style (storytelling) so that people remember you.
Bring lot of valuable information so that it becomes irresistible. Make sure that you over delivered that’s what people should feel at the end.
All these points lead to get huge traffic and comment on your post..
Reverse engineering on competitors backlinks
This technique consists in appealing to the “ego” of an influencer by mentioning them so that, in reciprocity, they link your domain in the future. The idea is to encourage interaction between you and influencers, start a conversation and build a relationship.
This strategy can go this way:
Resource pages are pages that link out to awesome content on a given topic.
These pages exist for the sole purpose of linking out.
This strategy can go this way:
The first of the Four Ps of marketing is Product. A product can be either a tangible good or an intangible service that fulfills a need or want of consumers. Whether you sell custom pallets and wood products or provide luxury accommodations, it’s imperative that you have a clear grasp of exactly what your product is and what makes it unique before you can successfully market it.
Best way to gain domain authority is to be an authority not only online but in the real world. Organic links are built organically, so it’s important that your product owners communicate how great your product is and its improvements.
I started my SEO career in 1996, after a brief stint in the world of public relations. I’ve found that leveraging PR skills and techniques is the best form of link development out there, as it results in inbound links from high domain authority websites. Here are my two SEO tips:
Since my first foray into PR in 1994, I’ve continued utilizing and honing my PR abilities since then, resulting in press coverage and mentions in publications including Business News Daily, Enterpreneur, Forbes, Fast Company, Inc., New York Times, Reader’s Digest. In fact, last year, I generated ~90 mentions, and ~80 the year previously, primarily via HARO by Cision email pitches. The net result has been a high domain authority for our agency that is much larger than our dozen employees.
Another effective link development strategy is writing syndicated articles for third party industry publications. Over the years, I’ve written for publications including iMedia, Portland Business Journal, Online Marketing Institute and SmartBrief. You can see our coverage here, which includes local media (TV interviews), industry publications (iMedia) and business (Forbes, Inc., etc.)
Building quality backlinks is a great way to strengthen your domain authority and ultimately rank higher in search results. But that’s not the only reason why we love backlinks. When relevant and trusted websites link out to your website, it can do wonders for your credibility and help drive tons of referral traffic.
At Visme, we focus a lot on creating insightful, rich and high-quality content that people actually want to read and share. We create plenty of how-to posts, practical and comprehensive guides, videos, eBooks, data visualizations and so on. We also regularly publish guest posts on high-authority websites and blogs in our niche, which helps drive quality backlinks and get the word out about our design tool.
But creating great content and letting it just sit there won’t do much for your link profile. You also need to promote it on the right channels. We make sure to share our posts on multiple social media platforms, including Facebook, Twitter, LinkedIn and Instagram, so we reach a bigger audience.
We also put a lot of emphasis on outreach and building relationships with influencers and thought leaders in our niche. Our newly developed tool, Respona, helps make that possible. And if we include an influencer quote in one of our articles, we make sure to reach out to the sources and let them know about it. Most of the time, they are nice enough and willing to share it on their social channels!
Another link-building strategy that has worked well for us is creating original, high-quality infographics and visuals, often using our very own design tool Visme. Sharing informative visuals does two things:
They’re bite-sized and shareable, so they help generate a lot of traffic and backlinks.
They show people the different possibilities of what they can create in Visme.
A Professional Blogger at www.borjagiron.com
Once we have our content optimized for both Google and to convert visits to customers we must start working on our link strategy. I’m going to give you the three best techniques to get quality links that work for me as well as for the clients of my consultancies.
This is the first step and the simplest to get links. We must review the links that we already have from other websites but that for any reason we have lost. For example, some 404 errors.
For that we can use plugins like Broken Link Checker or tools like SEMrush or Xovi.
These are for me the easiest content to share and therefore with which we have more possibilities to get links on related websites.
Try to create content that solves specific problems and focus on offering infographics, studies, video-tutorials and rankings mentioning different professionals.
One of the link building strategies that I like most is to review posts well positioned on Google from other websites for which I have related or complementary content.
It is then when I write a very careful email and providing some complementary video, updated content, some study or in short something that contributes or improve the article.
The fact of having worked the personal brand and having a relationship with other Bloggers makes this method work much better.
This is the extra advice I wanted to give you especially for new projects.
Launches a press release exclusively to work on the personal and company brand. In this case I recommend not seeking to optimize the anchor text for certain keywords, just to work the brand.
In this way everything is much more natural.
Dr Dave Chaffey, co-founder and content director of Smart Insights and author of Digital Marketing Excellence
In B2B marketing, providing a trusted source of reference content or a tool, is still an effective method to attract backlinks as we have found in our experience at Smart Insights. This type of content will attract links naturally if you’re able to gain a top 10 position by encouraging links through initial outreach, since you have created valuable content that other bloggers and site owners will naturally link to in their own articles about similar topics. This type of content fits well with Google’s latest guidance to search evaluators which suggests that good quality content provides Expertise-Authority-Trust or E-A-T https://moz.com/blog/google-e-a-t
Reference content and tools can also be effective for consumer markets. Here are three ideas for you to see if you could apply to your sector covering different variants of this.
Provide a page, link to other reputable sources which people can use for reference, particularly when blogging about a topic.
For example, we provide a reference to the best social media statistics that are useful for marketers which we update regularly. This attracts links organically, without the need for outreach, although you do need to be quick off the mark, to reference the date change at the start of each year. This post has provided more than ten thousand visits per month for several years, but we do put effort in to update it.
An example from the search sector is summaries of algorithm changes. These are covered by blogs like Search Engine Journal which has its Google Algorithm Updates & Changes: A Complete History ranking 1 and a tool-based version focusing on major changes from Moz with its Google Algorithm Update History.
An example here is financial services, I like this mortgage calculator that ranks one, party because it is grouped with related tools which use internal links to boost ranking. These tools can also gain links organically.
My all-time favourite link building strategy has got to be competitor backlink analysis.
This is a really simple method which helps you replicate the links that your competitors already have and Google already approves of.
This can include a whole range of link building methods such as writing a guest post, leaving a blog comment or joining a forum discussion.
This strategy combined with my intelligent backlink analysis spreadsheet gives you all the information you need to build powerful links.
You just start by identifying your competitors and use a backlink analysis tool to gather data (such as Ahrefs). Load the data into my spreadsheet and then review the plan of attack.
The spreadsheet filters out all the bad, spammy links and leaves you with the links you should go after, and which method you need to use to obtain them.
It really is that easy and is a strategy that has stood the test of time.
There are 3 backlink analysis tools I would recommend (and which I have a backlink analysis spreadsheet compatible for):
Each tool will provide you with the data you need to complete your competitor analysis but if need a cost-effective tool then they all have free (or as good as) trial you can take full advantage of to get the data you need.
So to uncover your competitors best backlinks just follow this strategy which saves you time and money when it comes to building valuable links.
Backlinks have always been one of the crucial factors for ranking any website on search engines. But over the time search engines have brought in many changes to ensure a fair ranking system. I focus on mainly 2 strategies to get backlinks for my clients’ websites:
Having a complete citation is another way to create backlinks. It should include the name of the company, its phone number, address and website URL. So complete your citations as it proves to be a valuable asset for your business and linking purposes both. Apart from this, the citations ensure the existence of your business and add trust value too. For local search, the citations can do wonders for your business. So choose the websites wisely where you wish to place your citations.
It is one of the effective ways to get backlinks, help you to build your brand and boost the credibility of your business. That is why it is a good idea to come up with as many guest posts you can for your website. However, don’t spam. The number of good backlinks you get will surely help in improving the overall rank
of your website.
So these are the important 2 strategies which you can adopt to get quality backlinks.
Businesses love to publish testimonials to show off when kind words get said about them. They also want to prove their testimonials are authentic, which means they’ll often include a link to you verifying you’re real. In short, this is a fantastic link building opportunity requiring minimal effort.
Here’s how to go about it:
Make a list of every product or service you recently purchased or used.
Check each of the sites of these services or products for the opportunity to provide a testimonial.
Submit or email a short written testimonial letting the site know you are happy for it to appear on their website.
Remember to ask that they include a link to your site alongside it.
In the future, keep an eye out for relevant sites that include testimonials, and seriously consider buying their product so that you can submit a recommendation. The investment can be well worth the cash outlay when it results in a relevant, high-authority link that comes from a website’s homepage.
If you know how to look, you can find many occasions wherein your brand has been mentioned online but with no link. By simply asking for this mention to link to you, you can win some backlinks with minimal time or effort.
Use BuzzSumo or Mention.net to find references to your brand and to get alerts of any new mentions.
For any mentions that do not currently link to your site, check that this is a link that you would like to pursue.
Make contact with the site and thank them for the mention of your brand, and then politely ask them to consider providing a link back to you. If they have already written positively about your service or brand, they will surely be happy to help out.
Those who ask for handouts get little in return but those who look to bring value to others find success easily.
This is especially true in link building. The best way to apply this philosophy is 2 fold:
First, go way overboard when writing a guest post for someone. That means SEO-optimized, original content, great formatting, and unique images.
Secondly, you should reach out to other influencers in your niche and offer to include them within the article.
These simple 2 steps will lead to hundreds of backlinks over time. Bloggers you pitch will be impressed with your content portfolio and bloggers you already featured in your content will owe you a favor.
It opens the door to many guest post and link exchange opportunities.
This is the classic work smarter, not harder strategy. While most businesses avoid link builders like the plague, the smart ones are befriending them.
Many of these link builders – both internal and freelancers – are working on behalf of big brands and have quality connections and access to great blogs.
These connections can become your connections with some simple networking.
On LinkedIn, do a job title search for link building. On Facebook, join some link-building groups.
Just be careful to avoid link sellers or low-quality link exchange people.
Updating your content is crucial if you want to stay relevant in today’s search landscape. As time goes on, newer articles will replace older ones unless webmasters are proactive about keeping their content (and publish dates) updated.
However, most marketers overlook this fact and instead focus on publishing new content.
That’s where you come in. Build a prospecting list of older articles in your niche and reach out to bloggers, offering to update their content for free.
The only cost will be the link you include, which should be totally reasonable for the effort.
Show examples of the type of content you can deliver so they can trust you, and then once you have their trust, do a great job so you can use that as a case study to get more opportunities.
It might be frustrating to build backlinks to your brand’s website because it is a process that involves patience, hard effort, and attention. The days of basic search engine optimization (SEO), in which you could place any link to your website anywhere on the internet, are long gone. Digital marketers and copywriters must be attentive and careful about their backlink-generating approach for backlinks to be truly successful.
Backlinks, as one of the more conventional SEO tactics, give websites a simple approach to boost their search traffic and rankings on major search engines. Only high-quality links, on the other hand, can help you get best-in-class SEO results and increase your website traffic.
Google has modified how they identify backlinks and how they affect SEO rankings since backlinks became a popular strategy to increase a site’s SEO ranks. This means that in order to gain backlinks currently, site owners, managers, and editors must work hard to expand their backlinks organically over time.
To develop the types of backlinks that can positively affect your SEO rankings, make your material helpful and actionable, target high-rated websites, and nurture online professional relationships on a regular basis.
I hope you have learned some new tricks of link building here. Getting links with the same old old tactics isn’t providing any value to rank organically. Implement these strategies in your inbound link building process to boost search results. If you have new backlink strategies that experts listed above did not mention then send us your SEO backlink tips and we’ll be guaranteed add your ideas here.
About Deepak Chauhan Hi, I am Deepak Chauhan, a Digital Marketing Strategist. I'm the CEO & Co-Founder of VOCSO Digital Agency, a creative web design, development, and marketing agency based in India & USA.
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