Ever heard of beard oil? How about moustache wax? what about a beard kit? Unless you’ve been living under a rock for the past 5 years, you’ll probably know exactly what these words mean.
It’s no surprise to me that this phenomenon has come around – the only thing I am surprised by is that it didn’t happen sooner.
Despite beards being extremely popular recently, they have always been here. There hasn’t been an era or a time in history where no one had a beard – that’s just never happened.
So why is it that only now we are inundated with these new products such as beard brushed and combs? These were never around in my youth! It is quite an interesting point that raises multiple questions.
One suggestion is our current economic climate. In the 80s, 90s and 00s it was commonplace to go to university and then once finished find a high paying job and then get a mortgage all before the age of 30.
Now, things are different. Rising university fees have left graduates in huge amounts of debt. What does this mean? It means the younger generation are now much more apathetic to the concept of having a career.
The thought process is, ‘what is the point in getting a job and working hard to only still be in debt after ten years, and trying to save for a mortgage while struggling to pay rising rent. To most it looks like a bottomless pit.
Because of this, many young people have decided to take a shot, and start their own businesses. A career on their own terms. If it doesn’t work out, then what the hell. At least they tried, and they’re still in debt, like they would be if they were working a steady job.
This rise in entrepreneurship has led to a rise in obscure brands and niches. Beard grooming definitely falls into this category.
It is now so ubiquitous that my nephew asked me for something called beard balm for Christmas this year. I of course purchased this for him, but only after googling the word to find out what it actually is.
So what do you guys think? Is our current economic plight one of the reasons why these strange industries are now so commonplace?