Hello everyone! Someone kindly reached out to let me know there were a couple of spelling mistakes in my last post… I was mortified! I always triple check my work before I publish, but I supposed I must have skipped over them each time. My deepest apologies to everyone who is used to a higher standard! I’ve made all the appropriate edits, and you can expect me to do a fourth, very thorough check on all posts from now on. Thank you for the continued support.
Hey everyone, how are we all going? Never mind, I know you can’t answer that! Maybe you can let me know that you’re okay in the comments. I wanted to talk today about localisation as a trend- I’ve been living in England for a few years, and I’ve noticed a real shift toward British made products, from skincare to clothes, to food. Maybe it’s because of Brexit, or the pandemic, but I’m interested to know if that happened overseas as well. So I did some digging.
I found this report by Mint Life that found that 70% of Americans shop small. If I’m honest, that number baffled me. We know the US as a land of excess, with huge chains that dominate the market, but now you’re telling me that almost 230 million people prioritise local sellers? The report also says that 80% of Americans look for one-click buys and same-day delivery, a service that smaller businesses just don’t have the means to do. Or not to the scale of Amazon. What didn’t surprise me with this report was the statement that Millennials and Gen Z shoppers are the most conscious of making ethical shopping choices, by doing what they do best… staying online!
Looking at the Australian market, the trend towards lowering their reliance on imported waves started before the pandemic. Although all things considered, it certainly helped widen the gap. It’s interesting to note that as a more isolated country, the impact to many company’s supply chains could have been drastic, and shopping local can be a safeguard for the consumer’s convenience and assured supply, as well as an effort to support the local economy and sustainable products.
But finally we get back to the UK. If you’ve found yourself amongst the many typing something like neck cream UK into google, then don’t feel alone. It’s completely normal, and I would encourage it! I have some friends, who after losing their jobs due to the pandemic, started creative business selling homemade crafts. I bought something, and only want the best for them. That kind of consumer behaviour also means there’s more transparency for the supply chains so you can be assured that the products will be good quality. Plus, there are some great brands coming out of the woodwork here. Proximity to Europe helps with sourcing, or at least that’s what my research suggests, and the value on arts in this country is unrivalled in the western hemisphere.
So, drop your opinions and life updates in the comments, I can’t wait to read them!
Does anyone remember when scrubs were all the rage, and people were rubbing their skin raw? I recall a fairly infamous walnut one which appeared on the scene just too late, and seemed to have a rather large hand in turning the tide away from these physical exfoliators. Paralleled only by those outraged at the unresponsible inclusion of plastic microbeads, destroying our aquatic ecosystem, this movement made way for something new.
Say hello to the chemical exfoliant. Working on a tiny chemical level to remove dead skin cells without the same damage dealing as their predecessors, they took the skincare world by storm. And admittedly for very good reason!
I always assume when these cosmetic ‘breakthroughs’ occur, the scientific community is just amazed it took us so long. AHA, or alpha hydroxy acid, isn’t some new discovery. Nor is BHA, beta hydroxy acid. Go figure. But now they’re everywhere, regardless of how good they are.
The rise of ‘skintellectuals’ also seems to have brought in skincare gatekeepers. Those who think you either know it, or are a total idiot. One product comes to mind, I won’t name names, who’s chemical exfoliation was causing reaction, left, right, and centre. But their mega fans came to the brand’s defence, hounding these customers for ‘doing it wrong’. Is it just me, or should the instructions on a protect tell you how to correctly apply a product??
Just my thoughts for today….
A trend I’ve wanted to report on for a long time now is the growing culture of consumers who want to know more about a product they’re about to buy than what the marketing team behind it wants you to know. They’re over buzz words and superlatives which make each cream, gel, and serum seem like the miracle cure to all of your problems. Like many things, the rise of the internet has directly aided this turn. We have the opportunity and resources to research like no generation before us, and at least in the skincare sphere, it seems to be being used for the best.
Skincare is becoming more technical, and innovation means complicated formulas with plenty of elements at play. No longer is a moisturiser just a moisturiser… It is an oil-free gel for acne prone skin, or an antiaging cream with collagen building peptides, or a soothing coconut oil moisturiser which smells like lavender to help you nod off to sleep. Acids are now something of a staple, even though the word ‘acid’ would likely elicit some concern from the average buyer.
In walks the skintellectual, who knows what goes into their skincare products, and has at least some basic knowledge of inclusion levels, antioxidants, and molecular weight. Maybe. It’s easy to just type into google what is niacinamide? And get an answer straight away. You might even see them with a little Latin knowledge reading the INCI on the back of a product’s box.
This trend is leading brands to have to be more honest about their products, and consumers are (rightfully and finally) turning away from branding that is only skin deep. Sorry, that joke was a bit on the nose… Okay, I’ll stop. My point is, if you look at the rate of skintellectuals increasing, so does the rate of brands that focus on ingredient specifications, a no-fuss attitude and honest branding. Isn’t it interesting how deep an impact educated consumers can have? It makes you think about the other markets that could benefit from a facelift. Maybe there’ll be another post on that in future! Anyone want to place bets?
It’s not even just the products and brands that are adapting either, it’s the culture. Skincare bloggers can now earn a great living off of their knowledge, and advice. The idea has permeated social media, with ‘honest’ Instagram accounts, and beloved skintellectuals rating users skin care routines on TikTok. People are so much more interested in each other’s routines, and cult brands have popped up out of nowhere to jump on the trend- so skincare itself, rather than just the appearance of your skin, is a place for pride, snobbery, and personality. I’d like to see how this continues, because the current pool of experts range from doctorate holding chemists, enthusiasts, those with skin conditions who have tried everything so you don’t have to, models, and brand owners. I find it interesting to see how confidence is sometimes all you need to get by with.
Skincare and Cosmetics are a few industries among many that have been going through an unprecedented increase in profitability over the past couple of years. When looking through these increases outside of the obvious expansions of the market there are a few other facets of the industry that seemed to have been contributing factors in its abundant growth. The expansion of the market is the obvious factor as I mentioned before but people seem to misunderstand the actual importance of this in the grand scheme of things. It wasn’t a simple matter of there now being more people to sell to, it was so much more than that.
With a larger market there was more and more risks that an aspiring entrepreneur was able to take. You could go into business either trying to outdo other products in already established markets or you could try pitching completely new products that innovated on existing standards and addressed needs that people didn’t even know that they had. Clever products for streamlining the makeup and skincare routines and new breakthrough formulas that came about through both adventurous trial and error and meticulous research which in most cases is funded by the investments of varying financial weights from people who see the profit to be made by investing in this growing industry.
Now if that all sounds like I’m trying far too hard to sell you on this industry and you are now slightly concerned about my intentions behind writing this article fear not for I merely seek to talk about these facts. It’s an amazing sight to behold, watching an industry grow to such a degree and know that it’s just going to keep growing whether we care to notice or not. I for one care to notice and I believe so should you.
Keeping up with all the different ways that the industry is changing has been a little tough lately. It seems that things are speeding up even more than they already were. What all that really means though is that I’ll be working twice as hard to keep you up to date on everything going on. Wish me luck and be on the lookout for my next article!
The makeup industry is rapidly growing every year and it’s become a massive industry as of late. There are many factors that led to this dramatic growth over the years and some of them would shock you. There’s the advent of technology and the proliferation of small businesses that contribute to the sheer size of the industry as a whole.
One very large point of comparison as to why the industry is so much larger now is that there are just so many different options for the brand of products as well as the massive variety of the products themselves that you have to choose from. It’s become a bit easier to start your own product line in the modern world and it’s not to say that handling is a business is any easier but rather the size of the market is so vast that as long as you put the time in to develop your brand and of course have a product of decent quality then you should be able to find a moderate amount of success. That market has never been easier to access however since with online shopping virtually any product is available to you at the touch of a button and delivered right to your doorstep.
Social media is one the many different reasons for the expansions of the makeup industry. The existence of media sensations and beauty gurus advertising the products that they use and in some cases their own products that they produce themselves make for pretty good advertising. It’s not that people don’t know how to think for themselves but more that they trust these personalities and of course their opinions. These trends mentioned aren’t limited to women anymore either, there’s nothing strange about it that with the modern obsession with your physical appearance that men are getting in on the party. The makeup industry’s market would theoretically be double the demographic if we include men. Honestly products like fixateur de maquillage are starting to reach the male demographic as well. The makeup industry’s huge and it’s only going to get bigger as time passes.
Online selling trends come and go so quickly nowadays. I want to make it part of my job to keep you as well informed about all of these as best as possible.
With that in mind I’ve been working on some new articles that I think will be very well received. Please return to the site when it next suits you back, and hopefully I’ll have something new up for you!
During economic downturn there always one thing that you can count on happening – everyday people are going to be spending less online and on the high street. It is something that is unavoidable.
Despite this, do you find it hard to believe that the makeup and skincare industry saw no such decline during the latest economic downturn suffered globally?
It might be hard to believe at first, but the more you look at it the more believable it becomes.
Fashion and beauty isn’t really something where you can hit pause. The pressure to ‘have the look’ and be cool and popular is higher than ever before and still rising.
Finally, a good portion of the makeup, skincare and fashion industry is made up by young/teenage buyers. These are people who are almost unaffected by economic downturns. They receive the pocket money, or there small wages for part time work, and they spend it how they please.
They do not have to worry about losing large sums of money due to the depreciation in value of stocks or bonds because they simply do not have any.
Skincare, and industry that could be argued has a mature majority is also surprisingly resistant to market crashes. People need to keep up appearances after all!
One such form of skincare products that seems to be going from strength to strength at the moment is anti-aging serums, or in particular, under eye serum. These guys are selling better than ever, and the reason doesn’t seem to be blatantly obvious.
One theory is that we’re all getting less sleep than we were ten to fifteen years ago. A lack of sleep and often does have a negative effect on the appearance of bags and lines under your eyes. Serums offer a fantastic cheap and easy way to combat this, which I think explains their current popularity.
It seems as if their popularity won’t be slowing down anytime soon, as long as this digital age reigns and we continue to get insufficient sleep each night. Let’s hope it will change in time!
In a few short days my latest ‘piece de resistance’ online and available for all to see. This time around I’m looking into how buying trends are slowly change in the online world. It’s not one to miss!