The Trend That Keeps on Rising

Last time I posted I touched upon what I think is one of the fastest growing trends out there – the men’s grooming niche.

Every year the general consensus seems to be the same. I hear so many people say things like ‘Oh this beard fad, it won’t last long’, or ‘My son’s started growing a beard, but I bet you he’ll shave it off within the year’.

I’m afraid to say that I have some unsettling news for all the doubters out there….Beards are here to stay.

Many people think that this trend is a bubble, and that at some point we are destined to hit ‘peak beard’. This is not a bad theory, and is actually one that is routed in science.

I think it’s fairly safe to say that one of the main contributing factors that is driving this rise in beard growth is how men want to appear to opposite sex. In other words, how they want to make themselves standout and therefore appear more desirable to the average woman.

beard trend

When facial hair first started coming back into fashion this made a lot of sense. Back then your average man didn’t have facial hair. When one came along that did, they stood out from the crowd and where hence perceived as unique and different to women.

We have to bear in mind though, that eventually this will come full circle. At some point, so many men will be sporting facial hair, that in order to look unique and different your best chance would be being clean shaven!

Personally, I would have thought that we’d be getting close to that moment, but that doesn’t seem to be the case at all. Buying trends for beard related products seem to be rising each and every year, and at quite an exceptional rate.

I thought leading up to this Christmas that my nephew may ask for something different, but lo and behold he’s asked for another grooming product. This time he’s asked for some scented beard conditioning oil. Like I have a pretty reputable brand in mind, and getting my hands on some will be fairly straight forward.

So in conclusion, I am of the opinion that this trend is well and truly here to stay. Let me know if you think otherwise.

Global Buying Trends Pt.1 – The Rise of Beard Grooming Products

Ever heard of beard oil? How about moustache wax? what about a beard kit? Unless you’ve been living under a rock for the past 5 years, you’ll probably know exactly what these words mean.

It’s no surprise to me that this phenomenon has come around – the only thing I am surprised by is that it didn’t happen sooner.

Despite beards being extremely popular recently, they have always been here. There hasn’t been an era or a time in history where no one had a beard – that’s just never happened.

So why is it that only now we are inundated with these new products such as beard brushed and combs? These were never around in my youth! It is quite an interesting point that raises multiple questions.

One suggestion is our current economic climate. In the 80s, 90s and 00s it was commonplace to go to university and then once finished find a high paying job and then get a mortgage all before the age of 30.

Rise in beard trends

Now, things are different. Rising university fees have left graduates in huge amounts of debt. What does this mean? It means the younger generation are now much more apathetic to the concept of having a career.

The thought process is, ‘what is the point in getting a job and working hard to only still be in debt after ten years, and trying to save for a mortgage while struggling to pay rising rent. To most it looks like a bottomless pit.

Because of this, many young people have decided to take a shot, and start their own businesses. A career on their own terms. If it doesn’t work out, then what the hell. At least they tried, and they’re still in debt, like they would be if they were working a steady job.

This rise in entrepreneurship has led to a rise in obscure brands and niches. Beard grooming definitely falls into this category.

It is now so ubiquitous that my nephew asked me for something called beard balm for Christmas this year. I of course purchased this for him, but only after googling the word to find out what it actually is.

So what do you guys think? Is our current economic plight one of the reasons why these strange industries are now so commonplace?

Beginning of a new era

Hatch Incubator has been curated to deliver you with interesting and detailed reports on global buying trends. We’ll be delving and dissecting on-trend products from various parts of the world in attempt to discover exactly why they are so popular.