Is Skincare the most bullish industry out there?

During economic downturn there always one thing that you can count on happening – everyday people are going to be spending less online and on the high street. It is something that is unavoidable.

Despite this, do you find it hard to believe that the makeup and skincare industry saw no such decline during the latest economic downturn suffered globally?

It might be hard to believe at first, but the more you look at it the more believable it becomes.

Fashion and beauty isn’t really something where you can hit pause. The pressure to ‘have the look’ and be cool and popular is higher than ever before and still rising.

Finally, a good portion of the makeup, skincare and fashion industry is made up by young/teenage buyers. These are people who are almost unaffected by economic downturns. They receive the pocket money, or there small wages for part time work, and they spend it how they please.

Global Skincare growth

They do not have to worry about losing large sums of money due to the depreciation in value of stocks or bonds because they simply do not have any.

Skincare, and industry that could be argued has a mature majority is also surprisingly resistant to market crashes. People need to keep up appearances after all!

One such form of skincare products that seems to be going from strength to strength at the moment is anti-aging serums, or in particular, under eye serum. These guys are selling better than ever, and the reason doesn’t seem to be blatantly obvious.

One theory is that we’re all getting less sleep than we were ten to fifteen years ago. A lack of sleep and often does have a negative effect on the appearance of bags and lines under your eyes. Serums offer a fantastic cheap and easy way to combat this, which I think explains their current popularity.

It seems as if their popularity won’t be slowing down anytime soon, as long as this digital age reigns and we continue to get insufficient sleep each night. Let’s hope it will change in time!

It’s Still Here

The trend that keeps on rising is showing absolutely no signs of abating. What started as what looked like a passing fad is well and truly here to stay.

I want to now talk about a slightly different aspect of the men’s grooming trend – and that is starting out. Some people find it incredibly difficult to make that leap and begin growing out their facial hair.

In this post I hope to assuage any of your skepticism or feelings of discontent, and prove to you that anyone (well not anyone, most women are excluded!) can grow a large, full beard in a relatively short space of time.

I’ll also be discussing what measures you can take to ensure that your beard is properly taken care of during this early growing period. Right, without further a do, let’s jump in.

starting a beard

I first started becoming interested in this subject when my partner first tried to grow his beard. For most of his life (the past 40 years at least) he’s clean shaven almost every day. I thought that this daily ritual would have meant that stopping and growing out the hair on his face would be a complete breeze, and that he’d have thick facial hair in no time. Boy, was I wrong!

He found it incredibly difficult. He had to wait months and months until his hair started to fill out and cover the patches of skin on his face. In all of this there is a key lesson here – patience!

Against all odds, he had the patience to keep going and stick with it. Now he is reaping the rewards and has the beard he has always wanted, but never thought he could attain.

Now onto the management. In the early days when he was starting out, I kept nudging him to invest in products to help his beard grow healthily. He was dubious, but eventually he caved and purchased something called a starter kit for my beard.

He loves this little kit so much, and has only just finished it (it has lasted him 6 months). All it is in a miniature oil and wash, but he’s always said it’s more than enough to get anyone started and on the road to having a stellar beard. That’s my two cents folks – now go out there and grow your facial hair!

Buying Trends in 2018

For our next post, we’ve scoured the web and collated a great deal of data. Our aim? to give you an in depth update on the current buying trends across the internet right now. Excited? so are we! It should be up in the next few days.

The Trend That Keeps on Rising

Last time I posted I touched upon what I think is one of the fastest growing trends out there – the men’s grooming niche.

Every year the general consensus seems to be the same. I hear so many people say things like ‘Oh this beard fad, it won’t last long’, or ‘My son’s started growing a beard, but I bet you he’ll shave it off within the year’.

I’m afraid to say that I have some unsettling news for all the doubters out there….Beards are here to stay.

Many people think that this trend is a bubble, and that at some point we are destined to hit ‘peak beard’. This is not a bad theory, and is actually one that is routed in science.

I think it’s fairly safe to say that one of the main contributing factors that is driving this rise in beard growth is how men want to appear to opposite sex. In other words, how they want to make themselves standout and therefore appear more desirable to the average woman.

beard trend

When facial hair first started coming back into fashion this made a lot of sense. Back then your average man didn’t have facial hair. When one came along that did, they stood out from the crowd and where hence perceived as unique and different to women.

We have to bear in mind though, that eventually this will come full circle. At some point, so many men will be sporting facial hair, that in order to look unique and different your best chance would be being clean shaven!

Personally, I would have thought that we’d be getting close to that moment, but that doesn’t seem to be the case at all. Buying trends for beard related products seem to be rising each and every year, and at quite an exceptional rate.

I thought leading up to this Christmas that my nephew may ask for something different, but lo and behold he’s asked for another grooming product. This time he’s asked for some scented beard conditioning oil. Like I have a pretty reputable brand in mind, and getting my hands on some will be fairly straight forward.

So in conclusion, I am of the opinion that this trend is well and truly here to stay. Let me know if you think otherwise.

Global Buying Trends Pt.1 – The Rise of Beard Grooming Products

Ever heard of beard oil? How about moustache wax? what about a beard kit? Unless you’ve been living under a rock for the past 5 years, you’ll probably know exactly what these words mean.

It’s no surprise to me that this phenomenon has come around – the only thing I am surprised by is that it didn’t happen sooner.

Despite beards being extremely popular recently, they have always been here. There hasn’t been an era or a time in history where no one had a beard – that’s just never happened.

So why is it that only now we are inundated with these new products such as beard brushed and combs? These were never around in my youth! It is quite an interesting point that raises multiple questions.

One suggestion is our current economic climate. In the 80s, 90s and 00s it was commonplace to go to university and then once finished find a high paying job and then get a mortgage all before the age of 30.

Rise in beard trends

Now, things are different. Rising university fees have left graduates in huge amounts of debt. What does this mean? It means the younger generation are now much more apathetic to the concept of having a career.

The thought process is, ‘what is the point in getting a job and working hard to only still be in debt after ten years, and trying to save for a mortgage while struggling to pay rising rent. To most it looks like a bottomless pit.

Because of this, many young people have decided to take a shot, and start their own businesses. A career on their own terms. If it doesn’t work out, then what the hell. At least they tried, and they’re still in debt, like they would be if they were working a steady job.

This rise in entrepreneurship has led to a rise in obscure brands and niches. Beard grooming definitely falls into this category.

It is now so ubiquitous that my nephew asked me for something called beard balm for Christmas this year. I of course purchased this for him, but only after googling the word to find out what it actually is.

So what do you guys think? Is our current economic plight one of the reasons why these strange industries are now so commonplace?

Beginning of a new era

Hatch Incubator has been curated to deliver you with interesting and detailed reports on global buying trends. We’ll be delving and dissecting on-trend products from various parts of the world in attempt to discover exactly why they are so popular.